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India’s Largest Phygital Marketplace for Pre-Owned Vehicles, Equipment & Other Assets

We are delivering seamless auction experiences through a strong nationwide network and advanced digital platforms, trusted by over 28.5 lakh customers across the country.

Established in 2011
28.5+ Lakh Customers Trust Us
₹47,000+ Cr Worth of Transactions
4.85+ Lakh Auctions Conducted
SAMIL leadership representative
Company Overview

Powering India's Pre-Owned Asset Economy

Shriram Automall India Limited (SAMIL), an ISO 9001:2015 & Great Place To Work certified company, is India’s Largest Phygital Marketplace for Pre-owned Vehicles, Equipment, and other assets. We offer value-added services and transaction solutions through our physical and digital platforms. Founded in 2011, SAMIL established India's first professionally managed auction platform for pre-owned cars, commercial vehicles, construction equipment, farm equipment, three-wheelers, two-wheelers, and more.

Vision, Mission & Core Values

Guiding every auction, transaction, and relationship across India’s phygital marketplace for pre-owned vehicles and assets.

Our Vision

To be India’s largest phygital platform for pre-owned vehicles, equipment, and asset exchange, seamlessly integrating physical and digital platforms across the country. We aim to deliver exceptional quality, build trust, and create lasting relationships with every stakeholder

Our Mission

To achieve complete customer satisfaction by ensuring transparency in every transaction and continuously improving our processes. We are committed to building trust, reliability, and delivering true value to our customers

Core Values

We uphold transparency in every transaction and build strong, lasting relationships. We are committed to integrity in everything we do while continuously strengthening the pre-owned asset ecosystem. We drive growth through innovation and follow a process-driven yet agile approach

Who We Are

Built on Trust & Scale

A strong nationwide network, a growing workforce, and seamless auction solutions powering India’s pre-owned asset ecosystem.

Since 2011, Established

A proven and trusted platform transforming India’s pre-owned vehicle and asset marketplace through transparency and innovation

1,600+ Employees

A passionate and skilled workforce driving auctions, operations, logistics, and customer success across the country

135+ Automalls Pan-India

A robust physical network supported by online auction platforms, connecting buyers and sellers seamlessly anytime, anywhere

What We Do

Enabling India's pre-owned vehicle and asset ecosystem — 10+ categories, one trusted platform.

Commercial
Vehicles

Passenger
Vehicles

Construction
Equipment

Farm
Equipment

Three
Wheelers

Two
Wheelers

Gold
Auction

Property
Auction

Plant &
Machinery

Commodities
Scrap

Life at SAMIL

Where ideas are encouraged, talent is nurtured, and every journey contributes to collective success.

Life at SAMIL collage

Our Awards

Industry recognition for our commitment to excellence and customer trust.

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2025

The CIO Collective Awards 2025

Digital Pioneer Best Transformation Initiative (Automobile) Award

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2025

5th Edition Excellence Awards 2025

Customer Centric Team of The Year

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2024

2nd CX Innovation Summit and Awards 2024

CX Innovator of The Year Award

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2024

3rd Annual Excellence Awards 2024

Best Omni-Channel Customer Experience Initiative in Pre-owned Automotive Industry

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2024

15th CX Strategy Summit and Awards 2024

Customer Experience Team of the Year Award

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2024

15th CX Strategy Summit and Awards 2024

CX Strategy of the Year Award

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2023

9th CIA World Construction & Infra Awards 2023

Best Marketplace in Pre-owned Construction Equipment Industry

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2023

2nd CX Excellence Awards 2023

Best use of Data Analytics and Research to Enhance CX in the pre-owned Automobile Industry

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2023

CX 2nd Annual Excellence Awards

Best use of Data Analytics and Research for Enhanced Customer Experience

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2023

9th CIA WC&I Awards 2023

Best Marketplace in Pre-owned Construction Equipment Industry

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2023

Technology Excellence Awards

Disruptive Technology Innovation Award in Pre-owned Automobile Industry

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2023

7th CSR Summit & Awards

CSR Leadership Award for SAMIL’s undeterred efforts towards CSR initiatives

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2023

CX 2nd Annual Excellence Awards

Best use of Data Analytics and Research for Enhanced Customer Experience

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2023

CFO Vision & Innovation Awards

Best Financial Customer Strategy of the Year 2023 in the Pre-owned Automobile Industry

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2023

Ambassador of Green Planet Awards

Exemplary contributions to Save Environment and to keep our Planet Green

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2022

North India Best Employer Brand Awards

Best Employer Brand Award for Holistic Solutions and Customer Service

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2022

CX Strategy Summit & Awards

CX Technology Implementation of the year Award

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2022

Business Leadership Awards

Company of the Year Award in pre-owned Automobile Industry

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2022

CX Excellence Awards

Best use of Data Analytics in Business Intelligence

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2022

World Records India

Biggest Auction of the year on 26th February 2022

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2022

International Service Pride Awards

Best Online Marketplace for pre-owned Vehicles & Equipment

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2022

Business Tycoon Awards

Most Trusted Marketplace for pre-owned Vehicles and Equipment in India

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2021

Asia Feather Awards

Best-in-Class pre-owned Vehicles & Equipment Auction Company

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2021

Nationwide Awards

Best Innovation (Phygital) in Automobile Industry

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2021

Nationwide Awards

Excellence in pre-owned Automobile Industry

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2020

CIA World Builders & Building Materials Awards

Best pre-owned Commercial Vehicles Company

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2019

Delhi Best Employer Brand Awards

Best Employer Brand Award for best-in-industry Transparent Process

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2018

CIA World Construction and Infra Awards

Best Service Provider in pre-owned Commercial Vehicles Industry

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2018

Employee Engagement Leadership Awards

Best Employee Engagement in Service Sector

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2017

Leaders Awards

Fastest Growing Brand for pre-owned Vehicles of the Year

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2017

Delhi Best Employer Brand Awards

Best Employer Brand Award for AA+ Rating from CRISIL

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2017

Limca Book of Records

Highest number of Bidding events in a single day

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2017

Limca Book of Records

Largest Acquisition & Disposal platform in India for FY 2015-16

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2017

Indian Brand Convention BAM Awards

India’s most Trusted Brand in pre-owned Automotive Industry

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2017

CIA World Builders & Infra Awards

Best Service Provider of the Year 2017

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2016

Limca Book of Records

Highest number of Online Bidding events in FY 2014-15

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2016

Limca Book of Records

Highest number of Physical Bidding events in FY 2014-15

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2016

Indian Brand Convention BAM Awards

Best online Marketplace in Bidding Platform for pre-owned vehicles

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2016

Disruptive Tech and Innovation Awards

Best Disruptive Innovation of the Year in Automotive Industry

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2016

Transportation Leadership Awards

Fleet Enabler of the Year 2016

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2016

Transportation Leadership Awards

Excellence in Customer Care

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2015

Transportation Leadership Awards

Innovation in Transportation

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2015

Transportation Leadership Awards

Fleet Enabler of the Year 2015

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2012

Apollo Commercial Vehicles Awards

Fleet Enabler of the Year 2012

History of SAMIL

From a single Automall in 2011 to India's largest pre-owned asset auction network.

SAMIL 2025
2025

Record-Breaking Year Ever

FY 2025-26 marked SAMIL’s best year ever, achieving unprecedented growth and setting new industry benchmarks.

SAMIL 2024
2024

Recognised Among India’s
Leading SMEs

SAMIL and group companies featured in Dun & Bradstreet’s “Leading SMEs of India 2024” prestigious listing.

SAMIL 2023
2023

India’s Biggest Phygital Auction

SAMIL Utsav 2023 generated a record GAP of Rs. 185+ Cr. in a single day, with massive participation and nationwide auction success.

SAMIL 2022
2022

Recognised for Innovation Excellence

SAMIL featured in CIO 100 Innovative 100 Awards for pioneering live auction streaming and nationwide digital access.

SAMIL 2021
2021

Standing Strong Through COVID

SAMIL launched the Helping Hand initiative, providing critical support and relief to employees and industry communities nationwide.

Testimonial

What our Clients/Partners think about us?

"
Profile
Mr Subhash Kedia
Director, Shakti Commodities Pvt Ltd

An association with SAMIL’s bidding platforms has always earned a best price for our equipment. According to me, this method of disposing pre- owned equipment is highly effective as it attracts a large number of audiences through SAMIL.

"
Profile
Mr R Nandagopal
CEO, Greaves Cotton Limited

In the volatile business scenario of today, every business is looking at innovative and non- conventional customer outreach methods. Working with SAMIL has been an effective route for us to connect and engage with a new set of potential customers.

"
Profile
Mr Jaswinder Baksh
Deputy Vice President, Tata Capital

I was amazed to see the price of our pre- owned vehicles and equipment going beyond our expectations through SAMIL. Due to a perfect mix of its various bidding platforms, we prefer SAMIL as a one-stop solution to our needs.

"
Profile
Ms Komal
Business Partner, Bangalore

Komal is an end user and found her growing requirement for a two-wheeler for her personal use. She participated in an auction event organised by Shriram Automall India Limited (SAMIL) at Yelahanka Automall and bid for a two-wheeler.

"
Profile
Mr Naushad Alam
Business Partner, Kolkata

Naushad Alam is a used vehicle dealer located in Kolkata. He has chosen Shriram Automall India Limited (SAMIL) as his priority for all his used vehicle needs. Through his frequent participation in the vehicle auctions, he can get good inventory of vehicles that make his business successful in the region.

"
Profile
Mr Mahesh
Business Partner, Ramchandrapuram

Mr. Mahesh belongs to Ramachandrapuram in East Godavari District and runs a used farm equipment business in the region. He frequently participates in Vijayawada and Rajahmundry Automalls for his needs of used farm equipment. He has chosen Shriram Automall India Limited (SAMIL). He is committed to staying associated with Shriram Automall India Limited (SAMIL).

"
Profile
Mr Ajeet Pal Singh
Business Partner, Delhi NCR

Mr. Ajeet Pal Singh is a used commercial vehicle dealer from Delhi NCR region and runs a successful business that deals with used trucks, pickups and other goods carriers. He turned to Shriram Automall India Limited (SAMIL) for bulk purchases of used commercial vehicles at fair value and managed to take his business to new heights.

Meet The Management

A Leadership Team Committed to Excellence and Integrity

Independent Director, Shriram Automall India Limited (SAMIL) & CarTrade Tech Limited (CTT)

Lakshmi Narayanan Subramanian

Chairman Independent Director

Mr. Lakshminarayanan Subramanian holds a bachelor’s degree in science from the University of Delhi and a diploma in Advanced Studies in E...

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Independent Director, Shriram Automall India Limited (SAMIL) & CarTrade Tech Limited (CTT)

Kishori Udeshi

Non-Executive - Independent Director

Mrs. Kishori Udeshi holds a master’s degree in arts in economics from the University of Bombay. She is an associate of the Indian Institu...

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Executive Vice-Chairman, Shriram Finance Limited (SFL)

Umesh Govind Revankar

Non-Executive – Non - Independent Director

Mr. Umesh Govind Revankar holds a bachelor’s degree in business management from Mangalore University and a master of business administrat...

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Chairman, Managing Director and Chief Executive Officer, CarTrade Tech Limited

Vinay Vinod Sanghi

Non-Executive – Non - Independent Director

Mr. Vinay Vinod Sanghi is the Chairman and Managing Director of CarTrade Tech Limited (CTT). He is the Founder of Cartrade and Carwale. H...

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CEO of Shriram Automall India Limited

Sameer Malhotra

Chief Executive Officer and Whole Time Director

Mr. Sameer Malhotra pursued his graduation from the University of Delhi and later joined the Institute of Cost and Work Accounts of India...

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Non-Executive and Non-Independent Director, Shriram Automall India Limited & Executive Director and Chief Financial Officer, CarTrade Tech Limited

Aneesha Bhandary

Non-Executive – Non - Independent Director

Mrs. Aneesha Bhandary is Executive Director and Chief Financial Officer of CarTrade Tech Limited. She has joined CarWale in 2015. She has...

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Non-Executive and Non-Independent Director, Shriram Automall India Limited & Chief Product Officer Group

Akshay Shankar

Non-Executive – Non - Independent Director

Mr. Akshay Shankar is Chief Product Officer of Cartrade Tech Limited (CTT) Group. He holds a master's degree in science (with honours) fr...

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Non-Executive and Non-Independent Director, Shriram Automall India Limited & Chief Strategy Officer Group

Varun Sanghi

Non-Executive and Non-Independent Director

Varun Sanghi heads CarTrade Ventures. He obtained a Bachelor's degree in Management with a specialization in Finance from the University ...

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Phalguni Hari Pillai

Chief Sales Officer – CarTradeExchange

Ms. Phalguni Hari Pillai is Chief Sales Officer (CSO) of CarTradeExchange.com which is a state-of-the-art online auction portal of Shrira...

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Nitesh Jayesh Chinoy

Chief Executive Officer – Adroit Inspection Services

With a proven track record in driving growth and profitability, Mr. Chinoy brings a wealth of experience and expertise propels Adroit Ins...

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J.V. Sudhakar

Chief Operating Officer – SAMIL

J.V Sudhakar is a mechanical engineer by Bachelors, PGDBM/ MBA in Marketing & Finance with a total experience of over 23 years in Shriram...

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Vineet Anand

Chief Financial Officer – SAMIL

Vineet Anand is the Chief Financial Officer of SAMIL Group. He holds a Bachelors’ degree in Commerce from the University of Delhi. He is ...

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Jyoti Jain

Chief Encouragement Officer – SAMIL

Ms. Jyoti Jain is responsible for Physical Demand at Shriram Automall India Limited. With over 19 years of experience, out of which 12 ye...

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Kalyan K Malla

Chief Accounting Officer – SAMIL

Kalyan Kumar Malla is the Chief Accounts Officer of SAMIL Group. He is a seasoned professional with over 28 years of experience and assoc...

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Manish Panjwani

Chief Technology Officer – SAMIL

Manish is a techie by passion and digital native. He has architected award winning products to building tech Organisation. Manish have le...

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Vibha Sarin Prabhakar

Chief Experience Officer – SAMIL

Ms. Vibha Sarin Prabhakar is the Chief Experience Officer at Shriram Automall India Limited. She is responsible for Customer Services, En...

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M Prashanth Shetty

ZBH, Bangalore Zone

M. Prashanth Shetty is a highly accomplished professional with over 23 years of experience in the Shriram Group. He holds a bachelor's de...

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S Senthil Kumar

ZBH, Chennai Zone

A mechanical engineer with 26 years of experience in automobile industry, S Senthil Kumar has worked in companies like TVS. He has been a...

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SUBHASH KUMAR RANA

ZBH, Delhi Zone

With over 30 years of experience, Subhash Kumar Rana started his career in 1992 with Reserve Bank of India as New Delhi Staff Cooperative...

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Rajasekhar K

ZBH, Hyderabad Zone

With over 24 years of group experience, Rajasekhar K started his career as a management trainee with Shriram Investments Limited in 2001 ...

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Dipak Saha

ZBH, Kolkata Zone

Dipak Saha is an accomplished leader with 14 years of diverse experience in the pharmaceutical industry. He is responsible for sales oper...

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SANDESH SINGH BHADURIA

ZBH, Lucknow Zone

A post graduate in tourism, Sandesh Singh Bhadauria has over 22 years of experience in Shriram Group of companies. He started with STFC a...

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Rajesh Kumar Jaiswal

ZBH, Mumbai Zone

Rajesh Kumar Jaiswal is a multi-faceted professional offering 26+ years of rich corporate and entrepreneurial experience at Volkswagen Fi...

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Chetan Shrivastava

Business Head, Bank & NBFC (Physical operations)

Chetan is an experienced Business Head with a demonstrated history of working in the automotive industry and setting up businesses from s...

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Dilip Kote

Business Head, Online Demand (Online Operations)

Dilip Kote is a mechanical engineer by degree and has over 21 years of diverse industry experience in the automobile industry in sales & ...

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Dinesh Kumar

Business Head, Retail, Delhi, Mumbai, Kolkata and Lucknow Zones

A seasoned professional with MBA in marketing, Dinesh Kumar has over 26 years of diversified experience. He joined Shriram Group in 2001 ...

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G Sunil Kumar

Business Head, Retail, Chennai, Hyderabad & Bangalore Zones

With over 33 years of group experience, G Sunil Kumar has been associated with Shriram Transport Finance Company & later joined Shriram A...

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Rahul Bhardwaj

Business Head, Auto

Rahul Bhardwaj is a senior entrepreneurial executive with over 23 years of experience in managing automotive sales, marketing, and networ...

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Sanjay Khanna

Business Head, OEM & Allied Services

He has a varied experience of over 31 years in both Asset Financing and CE Auctioning & Valuation businesses. He is veteran in Used Const...

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Bhaskar Ghosh

Business Head, Adroit Inspection Services

Mr. Bhaskar Ghosh is the Chief Operating Officer at Adroit Inspection Services Private Limited. He is a technology professional with over...

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C Ravindran

Business Head, Yard Operations

C Ravindran is a self-motivated professional backed by 22 years of experience in the industry. He was associated with DCA Dubai & Ritchie...

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Reema P. Desai

Company Secretary – SAMIL

Ms. Reema P. Desai is the Company Secretary of Shriram Automall India Limited. She holds a bachelor’s degree in commerce from the Univers...

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Sunil Chopra

Business Head, Legal

Mr. Sunil Chopra is a strategic and proactive professional with abilities in managing legal issues and providing Legal strategy, planning...

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Monica Katyal

Business Head, Human Resource

A seasoned people success professional with over 20 years of experience Monica drives her passion by effectively balancing the needs of t...

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Nitin Singhal

Business Head, Corporate Finance

Nitin Singhal is a highly qualified professional with a Bachelor's Degree in Commerce from the University of Delhi. Additionally, he is a...

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Group Companies

Part of the Shriram Group - India's most trusted financial services conglomerate.

CarTradeExchange logo

CarTradeExchange

India’s Leading Digital Auction Platform for Pre-Owned Vehicles

CarTradeExchange is a trusted online marketplace enabling seamless buying and selling of pre-owned vehicles and equipment. With a robust digital auction ecosystem, it serves dealers, businesses, and fleet owners across India with transparency, efficiency, and scale.

Large Buyer Network Pan-India
Transparent & Secure Bidding Process
Multiple Auction Formats for B2B Transactions
KYC Verified Buyers
Advanced Digital & ERP Solutions
Specialised Salvage Auction Platform
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AdroitAuto logo

AdroitAuto

India’s Trusted Inspection, Valuation & Claims Partner

AdroitAuto is a leading provider of inspection, valuation, and claims services, delivering accurate and reliable insights across the vehicle ecosystem. With a strong nationwide presence and technology-led processes, it enables faster decision-making and operational efficiency.

10 Million+ Inspections & Valuations
100,000+ Locations Across 650+ Districts
Comprehensive Vehicle & Equipment Assessment
AI-Powered Claims Platform up to ₹50K
Trusted by Insurers, Banks & NBFCs
Fast, Accurate & Standardised Processes
Know More

Augeo

India’s Leading Asset Monetisation & E-Auction Platform

Augeo Asset Management Pvt. Ltd. is a specialised platform for asset monetisation, disposal, and e-auctions across real estate, industrial machinery, scrap, salvage, and surplus assets. Backed by SAMIL, Augeo delivers transparent, efficient & technology-driven solutions for faster recovery and value realisation.

End-to-End Asset Monetisation Solutions
E-Auction Platform with Wide Buyer Network
Specialised in NPA & Real Estate Asset Disposal
Scrap, Salvage & Surplus Asset Management
Pan-India Reach Across 135+ Locations
STQC-Certified Forward Auction Platform
Know More

Download the MySamil App

Take control of your bidding experience with the MySAMIL mobile application, designed to make participation faster, smarter, and more convenient.

  • live bidding
    Live Bidding on the Go
    Participate in live auctions and place bids anytime, from anywhere.
  • smart notifications
    Smart Notifications
    Get instant alerts for auctions, events, and inventory matching your interests.
  • registration and kyc
    Easy Registration and KYC
    Register seamlessly and upload your KYC documents directly through the app.
  • proxy bidding
    Proxy Bidding Made Simple
    Submit proxy bids for vehicles you are interested in and stay competitive.
MySamil mobile app