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Online bidding background
Online Bidding

SAMIL's online bidding platform enables buyers to participate in live auctions from anywhere, offering access to multiple asset categories with wider reach, higher competition, and transparent price discovery across India.

5,500+

Monthly online auctions

10,000+

Active buyers pan-India

Online Bidding Process

A digital-first auction experience designed for reach, speed, and transparent price discovery.

How the Digital Auction Process Works

A seamless, technology-driven process that connects sellers and serious buyers beyond physical boundaries.

Agreement, Listing & Market Making (Seller)

A service-level agreement is signed, inventory is listed and shared, and market making is initiated to ensure buyer visibility.

Auction Setup & Event Launch (Seller)

Auction details and ACR are shared with the client on the same day. The online bidding event is scheduled and goes live on the platform.

Online Registration, Inspection & Training (Buyer)

Buyers complete online registration, inspect vehicles (physically or through provided details), and attend demo bidding or training sessions.

Live Online Bidding & Bid Submission (Buyer)

Buyers place bids digitally during the live online auction event.

Bid Approval & Sale Confirmation (Seller & Buyer)

The seller reviews bids and approves or rejects them. Once approved, the highest valid bid is confirmed.

Payment Settlement (Buyer & Seller)

The buyer makes a direct payment to the seller. The seller pays the facilitation fee to SAMIL as per the agreed terms.

Vehicle Delivery & Closure (Buyer & Seller)

After payment and documentation, the vehicle is delivered to the buyer, and the auction event is formally closed.

Customer Benefits

Customers participating in online auctions by Shriram Automall India Limited benefit from a fast, convenient, and transparent digital bidding experience:

  • CheckBid on pre-owned vehicles and equipment anytime from home or office
  • CheckParticipate in live online auctions across multiple asset categories
  • CheckAccess detailed listings with images, specifications, and inspection insights
  • CheckTransparent and secure online bidding with real-time price discovery
  • CheckCompetitive bidding environment with pan-India buyer participation
  • CheckExplore 25,000+ inventory across vehicles, equipment, and other assets
  • CheckFlexibility to join auctions from anywhere across India
Customer benefits for online bidding

Testimonial

What our Clients/Partners think about us?

"
Profile
Mr Subhash Kedia
Director, Shakti Commodities Pvt Ltd

An association with SAMIL’s bidding platforms has always earned a best price for our equipment. According to me, this method of disposing pre- owned equipment is highly effective as it attracts a large number of audiences through SAMIL.

"
Profile
Mr R Nandagopal
CEO, Greaves Cotton Limited

In the volatile business scenario of today, every business is looking at innovative and non- conventional customer outreach methods. Working with SAMIL has been an effective route for us to connect and engage with a new set of potential customers.

"
Profile
Mr Jaswinder Baksh
Deputy Vice President, Tata Capital

I was amazed to see the price of our pre- owned vehicles and equipment going beyond our expectations through SAMIL. Due to a perfect mix of its various bidding platforms, we prefer SAMIL as a one-stop solution to our needs.

"
Profile
Ms Komal
Business Partner, Bangalore

Komal is an end user and found her growing requirement for a two-wheeler for her personal use. She participated in an auction event organised by Shriram Automall India Limited (SAMIL) at Yelahanka Automall and bid for a two-wheeler.

"
Profile
Mr Naushad Alam
Business Partner, Kolkata

Naushad Alam is a used vehicle dealer located in Kolkata. He has chosen Shriram Automall India Limited (SAMIL) as his priority for all his used vehicle needs. Through his frequent participation in the vehicle auctions, he can get good inventory of vehicles that make his business successful in the region.

"
Profile
Mr Mahesh
Business Partner, Ramchandrapuram

Mr. Mahesh belongs to Ramachandrapuram in East Godavari District and runs a used farm equipment business in the region. He frequently participates in Vijayawada and Rajahmundry Automalls for his needs of used farm equipment. He has chosen Shriram Automall India Limited (SAMIL). He is committed to staying associated with Shriram Automall India Limited (SAMIL).

"
Profile
Mr Ajeet Pal Singh
Business Partner, Delhi NCR

Mr. Ajeet Pal Singh is a used commercial vehicle dealer from Delhi NCR region and runs a successful business that deals with used trucks, pickups and other goods carriers. He turned to Shriram Automall India Limited (SAMIL) for bulk purchases of used commercial vehicles at fair value and managed to take his business to new heights.

Download the MySamil App

Take control of your bidding experience with the MySAMIL mobile application, designed to make participation faster, smarter, and more convenient.

  • live bidding
    Live Bidding on the Go
    Participate in live auctions and place bids anytime, from anywhere.
  • smart notifications
    Smart Notifications
    Get instant alerts for auctions, events, and inventory matching your interests.
  • registration and kyc
    Easy Registration and KYC
    Register seamlessly and upload your KYC documents directly through the app.
  • proxy bidding
    Proxy Bidding Made Simple
    Submit proxy bids for vehicles you are interested in and stay competitive.
MySamil mobile app