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Auction hall
Phygital Bidding

SAMIL's phygital bidding seamlessly integrates physical and online auctions, enabling buyers to participate in real-time from Automalls or remotely through digital platforms, ensuring wider reach, higher competition, and transparent price discovery.

6,000+

Bidding events every month

10,000+

Active phygital bidders

Phygital Bidding Process

A unified auction experience combining physical presence and digital access for maximum reach, flexibility, and transparent price discovery.

Asset Listing

Vehicles or equipment are inspected and listed with detailed specifications and images, available both at the yard and on the digital platform.

Auction Scheduling

A live auction is scheduled at a designated location, which is simultaneously hosted online.

Bidder Registration

Interested buyers can register to bid physically at the venue or digitally via the online portal/app.

Live Auction Participation

Registered bidders participate in real-time, with physical and digital bids competing simultaneously on a unified system.

Bidding Updates

All participants receive instant bid updates, ensuring transparency and fairness.

Winning Bid Confirmation

The highest bid, whether physical or digital, is confirmed and the winner is notified.

Post-Auction Settlement & Delivery

Payment, documentation, and asset delivery are completed through an integrated and streamlined process.

Customer Benefits

Customers participating in the phygital auctions conducted by Shriram Automall India Limited get a number of benefits such as:

  • CheckFlexibility to bid both on-ground and online in real time
  • CheckWider access to auctions with pan-India participation
  • CheckTransparent and unified bidding across physical and digital platforms
  • CheckReal-time updates and seamless bidding experience
  • CheckAccess to detailed inventory with both physical inspection and digital insights
  • CheckHigher competition leading to better price discovery
Customers at auction

Testimonial

What our Clients/Partners think about us?

"
Profile
Mr Subhash Kedia
Director, Shakti Commodities Pvt Ltd

An association with SAMIL’s bidding platforms has always earned a best price for our equipment. According to me, this method of disposing pre- owned equipment is highly effective as it attracts a large number of audiences through SAMIL.

"
Profile
Mr R Nandagopal
CEO, Greaves Cotton Limited

In the volatile business scenario of today, every business is looking at innovative and non- conventional customer outreach methods. Working with SAMIL has been an effective route for us to connect and engage with a new set of potential customers.

"
Profile
Mr Jaswinder Baksh
Deputy Vice President, Tata Capital

I was amazed to see the price of our pre- owned vehicles and equipment going beyond our expectations through SAMIL. Due to a perfect mix of its various bidding platforms, we prefer SAMIL as a one-stop solution to our needs.

"
Profile
Ms Komal
Business Partner, Bangalore

Komal is an end user and found her growing requirement for a two-wheeler for her personal use. She participated in an auction event organised by Shriram Automall India Limited (SAMIL) at Yelahanka Automall and bid for a two-wheeler.

"
Profile
Mr Naushad Alam
Business Partner, Kolkata

Naushad Alam is a used vehicle dealer located in Kolkata. He has chosen Shriram Automall India Limited (SAMIL) as his priority for all his used vehicle needs. Through his frequent participation in the vehicle auctions, he can get good inventory of vehicles that make his business successful in the region.

"
Profile
Mr Mahesh
Business Partner, Ramchandrapuram

Mr. Mahesh belongs to Ramachandrapuram in East Godavari District and runs a used farm equipment business in the region. He frequently participates in Vijayawada and Rajahmundry Automalls for his needs of used farm equipment. He has chosen Shriram Automall India Limited (SAMIL). He is committed to staying associated with Shriram Automall India Limited (SAMIL).

"
Profile
Mr Ajeet Pal Singh
Business Partner, Delhi NCR

Mr. Ajeet Pal Singh is a used commercial vehicle dealer from Delhi NCR region and runs a successful business that deals with used trucks, pickups and other goods carriers. He turned to Shriram Automall India Limited (SAMIL) for bulk purchases of used commercial vehicles at fair value and managed to take his business to new heights.

Download the MySamil App

Take control of your bidding experience with the MySAMIL mobile application, designed to make participation faster, smarter, and more convenient.

  • live bidding
    Live Bidding on the Go
    Participate in live auctions and place bids anytime, from anywhere.
  • smart notifications
    Smart Notifications
    Get instant alerts for auctions, events, and inventory matching your interests.
  • registration and kyc
    Easy Registration and KYC
    Register seamlessly and upload your KYC documents directly through the app.
  • proxy bidding
    Proxy Bidding Made Simple
    Submit proxy bids for vehicles you are interested in and stay competitive.
MySamil mobile app